Evaluation Question 4.

         When thinking about my target audience for my front cover, contents page and double page spread of an alternative rock genre music magazine, I used Burtons and Hartley’s theory to try and classify my target audience. Following Burtons theory that people are either socially grouped or in the group of media, Hartley elaborated on  by introducing the ways you can be grouped;  these included age, gender, class and ethnicity etc. a quick over view of what rock music  would typically do to attract and establish a relationship with their audience would be to include deeply emotional lyrics to try and relate to their audience with related experiences, they would often talk about their relationships and their feelings.

        In rock music videos, they are often very emotive and overwhelming which allows the artist and the fans to connect on a deeper level. When it comes to social grouping I tried to make my target audience as wide as possible, but  I think the main section is the age group as the lifestyle and language may not be suitable for people who are younger than my target audience, however I don’t think that the social class or ethnicity determines whether you are able to be with in my target audience, therefore I think I have made my audience easy to fit in to, I also haven’t made it to specific to one gender as I think my magazine can be read by both boys and girls. Therefore I would say that my target audience would be male and female frame the ages of 17-25 interested in alternative rock / rock music.